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Microtel Inns & Suites Ranked Number
One in Customer Satisfaction in Economy Segment by 'Market Metrix
Hospitality Index'
Microtel Inn & Suites – the chain of all newly-constructed, interior
corridor economy/limited service hotels – has won top honors in
customer satisfaction and loyalty with the number one ranking in its
class by the Market Metrix Hospitality Index™ (MMHI) for the first
quarter of 2008. With an 81.9 customer satisfaction score, Microtel
surpassed 12 other hotel chains and outperformed the economy segment
average of 77.1.
The MMHI is a quarterly report of customer satisfaction with hotel,
airline and car rental companies based on 35,000 in-depth consumer
interviews.
“We are proud that Microtel continues to be recognized for
delivering excellence in customer satisfaction,” said Roy E. Flora,
Chief Operating Officer of US Franchise Systems, Inc., (USFS),
parent company of the franchisor of the Microtel hotel brand. “We
thank our employees and franchisees who provide quality,
price-valued accommodations and service every day, and our customers
who have once again affirmed Microtel is the best in its class.
There are currently 329 Microtel hotels open and under construction
worldwide. Hotels offer single, double and suite accommodations, all
with free local and free long distance phone calls anywhere within
the continental U.S. and free WiFi in all guestrooms, and Microtel’s
new complimentary Get Up and Joe™ continental daily breakfast. All
feature the stylish new Microtel Dream Well™ bedding with plush
pillow-top mattress, fitted bed skirt, and high quality 200-thread
count white triple sheeting. In addition, all hotels provide a
meeting room, and many offer a fitness center, business center, pool
and guest laundry.
Of the close to 40 new hotel openings planned for 2008, at least 30
new hotels will open by the end of the year showcasing the Microtel
brand’s award-winning new prototype design with a contemporary and
streamlined, yet practical environment, and unexpected enhancements
that guests would not ordinarily expect to find in an economy hotel.
For the sixth consecutive year, Microtel has been ranked highest in
guest satisfaction among economy hotel chains in the J. D. Power and
Associates 2007 North America Hotel Guest Satisfaction Index StudySM.
Microtel is a sponsor of The Society for Accessible Travel &
Hospitality (SATH) and is known as the preferred hotel chain for
travelers with disabilities. For reservations, visit http://www.microtelinn.com
or http://espanol.microtelinn.com, or contact 1-800-771-7171, TDD
1-800-824-2082, or 1-888-304-6835 (Spanish speaking). Members of the
MicroPass™ frequent guest program earn a one night free hotel stay
after nine night stays at any location. All hotels are independently
owned and operated.
About Market Metrix, LLC
Market Metrix, LLC, based in San Rafael, CA, is a leading provider
of market research services for the hospitality industry. The
company was founded in 1996 to provide the hospitality industry with
better customer and employee satisfaction measurement programs and
management tools. In addition to the Market Metrix Hospitality
Index, Market Metrix provides clients with award-winning survey
systems and strategic services. For more information, visit http://www.marketmetrix.com
or call 1-800-239-7515.
Book your online hotel reservation today at one of Microtel Inn and
Suites' hotels for your next business or leisure trip.
Microtel Ranked
Highest in Guest Satisfaction in Economy/Budget Hotel Segment by
J.D. Power and Associates for Unprecedented Sixth Consecutive Year
For an unprecedented sixth
consecutive year, Microtel Inns & Suites has been ranked highest in
guest satisfaction among economy/budget hotel chains in the J.D.
Power and Associates 2007 North America Hotel Guest Satisfaction
Index StudySM. Microtel - the chain of all newly-constructed,
interior corridor hotels - is the only economy/budget brand in the
hotel industry to have received this recognition six successive
times.
Microtel Inns & Suites scored
highest of 11 national hotel brands in its segment, outperforming
competitors in six out of seven key guest satisfaction measures
including reservation, check-in/check-out, guestroom, hotel
services, hotel facilities, and costs and fees.
“We are extremely honored to
receive this recognition for the sixth consecutive year,” said Roy
E. Flora, Executive Vice President and Chief Operating Officer of US
Franchise Systems, Inc., parent company of the franchisor of the
Microtel Inns & Suites hotel brand.
“This recognition emphasizes the importance of consistently
delivering the highest quality product, service and value to our
guests. Special thanks goes to our employees, our franchisees and
the enthusiasm and dedication of their hotel team members, without
whom we could not have achieved this recognition.”
Flora continued, “As a result of
listening to our guests, and to further enhance their overall
experience, within the next two months all Microtel hotels will be
offering a stylish new bedding initiative known as ‘Dream Well’.”
Dream Well beds include a plush pillow-top mattress or topper and
fitted bed skirt, high quality 200-thread count white and
khaki-piped linens with triple sheeting, down-like blanket,
decorative top sheet, bed scarf and pillows. In addition, Microtel
continues to be the only economy hotel chain to provide guests with
free local and long distance phone calls within the continental
U.S., plus free wireless high speed Internet access in all
guestrooms nationwide.
The 2007 North America Guest
Satisfaction Index Study is based on responses from 47,634 guests
who stayed in a hotel between May 2006 and June 2007. The study, now
in its eleventh year, measures guest satisfaction based on seven
factors: reservations, check-in/check-out, guestroom, food and
beverage, hotel services, hotel facilities, and costs and fees.
About J.D. Power and Associates
Headquartered in Westlake Village,
Calif., J.D. Power and Associates is an ISO 9001-registered global
marketing information services firm operating in key business
sectors including market research, forecasting, performance
improvement, training and customer satisfaction. The firm’s quality
and satisfaction measurements are based on responses from millions
of consumers annually. J.D. Power and Associates is a business unit
of The McGraw-Hill Companies. For more information, visit
JDPower.com.
About Microtel Inns & Suites
There are currently 310 Microtel
hotels open and under construction worldwide. Microtel hotels are
now located in 45 states and five international countries including
Argentina, Canada, Honduras, Mexico and The Philippines. The brand
continues to aggressively develop both domestically and
internationally, and recently announced that during the next six
months, it plans to open an additional 20 hotels and break ground on
an additional 30 hotels.
In addition to free local and long
distance phone calls within the continental U.S., plus free wireless
high speed Internet access, all hotels provide complimentary
continental breakfast. Members of the MicroPass™ frequent guest
program earn a free night’s stay after nine night stays at any
location. Microtel is also a sponsor of The Society for Accessible
Travel & Hospitality (SATH) and is known as the preferred hotel
chain for travelers with disabilities, Little People and seniors.
The chain is committed to providing these rapidly growing market
segments with quality, accessible hotel accommodations, and with a
service culture prepared to make their stay an enjoyable experience.
For hotel reservations, visit
http://www.microtelinn.com or
http://espanol.microtelinn.com, or contact
1-800-771-7171 or TDD 1-800-824-2082 or 1-888-304-6835 (Spanish
speaking). All hotels are independently owned and operated. |
